How to Do Keyword Research for Veterinary Blog Posts
You can write the best blog post in the world on a certain topic, but if nobody can find it, you’ve just wasted your time.
That’s why keyword research is an essential part of the blogging process. Fortunately, it’s easy to do, especially if you use some of the free tools that are available to you.
Even so, it can also be time-consuming, so if you’d rather just get a list of topic ideas, let me do it for you. Find out more about how I can help you by doing keyword research on my services page.
Without further ado, here are three free tools you can use for keyword research for your veterinary blog.
1. Google Adwords
Let’s talk about this one first because it’s a great way to know what people are searching for because you’re going straight to the source.
The first thing you need to do is sign up for an account with Google Adwords. It’s free and you can log right in with your Gmail account.
Then, you need to search as if you’re going to be paying for advertisements. The resulting list will show you about how often each of these keywords is searched for, and how much competition there is for it.
Ideally, a keyword should have a high search volume and low competition. That means there are a lot of people looking for the phrase but not many web pages that have it. Targeting those keywords will help your blog get more organic traffic.
2. LSI Graph
LSI stands for latent search index. These are related keywords and phrases that search engines are looking for to determine what your page is about and if it’s the best match for someone’s search query.
By using this tool, you’ll uncover additional words and phrases you should include in a blog post and can find other topics to write about.
To use LSI Graph, simply type a word or phrase into the search bar and complete the captcha. After the page loads, you’ll have a list of phrases to add to your list of blog post ideas.
With the free version, you do have a limited number of searches you can do per day, so be sure to save all of the search results so you don’t have to re-search the same phrase and waste a search!
3. Answer the Public
This is one of my favorite places to get massive lists of potential article titles. They use Google’s suggested searches to come up with lists of phrases you can turn into blog posts.
It’s also totally free to use and doesn’t require an account. Just visit the site, type in your phrase, and search.
I always switch to “list” view because it’s a lot easier to read. Then, start scrolling through the options to get tons of ideas. Depending on what you search for, you could literally get hundreds of ideas from this.
As with LSI Graph, you can also use this when planning a blog post to get more ideas for expanding the topic and ensuring that you’ve covered every angle.
Need Help with Keyword Research?
Now you know about three free tools you can use to do keyword research for your veterinary blog.
By using all of these together, you should have an endless supply of ideas and can round out all of your posts to make them more appealing to search engines.
If you don’t want to invest the time in keyword research, check out my services page. I offer keyword research as part of my blog planning package.
