Why You Should Start a Personal Veterinary Blog
As far back as 2015, there were 28.3 million bloggers in the United States alone. That number has undoubtedly increased since then.
With so many people blogging, you may think there’s no room for another blog. But that couldn’t be further from the truth!
This stat proves that blogging is a vibrant industry that people still value. Otherwise, there wouldn’t be so many people doing it.
If you’re in the veterinary industry, there are many reasons why you may want to start a blog for yourself. Keep reading to learn a few of them.
What is a Personal Veterinary Blog?
Before we jump into why you should start one, let’s define what a personal veterinary blog is. I’m going to split the definition to make it a bit more clear.
A personal blog is a website or page created by an individual with the purpose of sharing content
A veterinary blog is a blog written by a veterinary professional which focuses on the care of animals.
Put them together, and here’s what we’ve got:
A personal veterinary blog is a website or page created by a veterinary professional with the purpose of sharing content that focuses on the care of animals.
Even someone who’s simply passionate about animals can start a veterinary blog if their focus is on animal health.
There are two audiences you can focus on if you’re starting a veterinary blog: pet owners and veterinary professionals.
With either of these audiences, you can gain all of these benefits, so let’s get into why you should start a personal veterinary blog.
1. Earn a Side Income
Those in the veterinary industry understand how rewarding it can be, but not from a financial perspective. If you’re drowning in student loans, you can pay them off quicker by developing a side income, and a blog is the perfect way to do that.
There are a few ways you can earn money as a veterinary blogger:
- Affiliate marketing
- Advertisements
- Sponsored posts
- Sales of digital products (including ebooks and online courses)
- Sales of physical products
- Coaching or consultation services
The best news is you don’t have to pick and choose. You can incorporate several of these in your blog to diversify your blogging income.
2. Increase Your Knowledge
One of the most important things to do while blogging is to educate your audience. This, in turn, will help you learn things and increase your knowledge of the veterinary field.
This makes you a more valuable team member in your clinic. Being valuable is particularly important for technicians and assistants who are often the first to lose their jobs in a
Blogging also allows you to explore areas of the veterinary field that you may not get to see at your clinic.
For example, if you work at a cat-only clinic, you won’t see any dog-specific conditions. Or, you may have an interest in exotics but don’t work at a clinic that treats them.
You can then blog about these types of animals. This gives you the chance to learn off-the-job when you don’t have the opportunity to learn on-the-job.
Once again, this makes you more valuable and could even help you find a new job if you need to.
3. Explore Your Passion
This point goes hand-in-hand with the previous one.
Blogging allows you to dive deeper into your passion for animal care. You may also begin to explore other areas of the field that you may never have considered before.
Exploring your passion through blogging is both fun and rewarding.
Many people start blogs simply because they want a platform in which they can share their passion for a subject. Later, when they learn they can earn money with their blog, they work on monetizing it.
By starting with a focus on both exploring your passion and monetizing your blog, you can earn more money in less time. You’ll also keep yourself on track by planning your blog so you don’t follow too many rabbit trails.
4. Help More Animals
You got into the veterinary industry to help animals. But, you’re limited to helping the animals that enter your workplace.
Unless, of course, you start a blog.
If you use blogging as a way to educate owners, you can potentially help millions of pets across the globe.
Let’s look at an example. You write a post about identifying the symptoms of hyperthyroidism in cats. A pet owner on the other side of the country sees the post and realizes their cat has many of the symptoms. They then take their cat to see their veterinarian and get treatment.
You can also use your blog as a platform to educate others about the importance of neutering pets which can prevent unplanned pregnancies and lower the overall number of animals ending up in shelters.
As your views increase, so will the number of animals you can help through your blog.
5. Help Other Professionals
The suicide rate of veterinary professionals is disproportionately higher than those in many other professions. You never know when someone might need to know they’re not alone.
If you write a blog aimed at other veterinary professionals, you have a unique opportunity. You can share insights into the profession itself which may include encouraging others to seek professional help when needed.
There are many other ways a personal veterinary blog allows you to help other professionals.
In the previous point, I talked about how your information can encourage pet owners to have their animals seen. You may improve the business of a veterinarian you’ve never met.
You may also provide a way for them to better educate owners about certain conditions. Some people have a difficult time explaining medical conditions in layman’s terms. If you’re great at it, those who aren’t can direct owners to your blog.
6. Get New Opportunities
You may find that your blog opens up opportunities that you never thought possible. As you become an expert in your field, you may be asked to speak at schools or conferences.
This is particularly true if your blog is primarily for other veterinary professionals. Through blogging, you can network with others and the possibilities of where it can take you are endless.
Perhaps you begin to experience burn out in your current job. With a steady side income from blogging, you can take the time off that you need to rest without worrying about earning money.
You might also eventually be able to leave your current job and blog full-time. Many bloggers have found this full-time work to be extremely rewarding as it allows you to set your own schedule and travel.
7. Challenge Yourself
There’s no getting around that blogging is a challenge. However, it’s good to challenge yourself. It’s how you grow. If you don’t do things that are difficult sometimes, then you’ll stay exactly where you are as a person.
By starting and growing a blog, you will be challenged. You’ll face difficulties and learn to overcome them. This overcomer mindset will follow you into every aspect of your life so that you’ll be a better person because of blogging.
Through these challenges, you’ll also gain new skills that can translate to numerous other industries. The most important one is sales. You learn how to sell things by showing people the value in them.
Imagine learning how to sell through running your blog and how it can help you “sell” services to pet owners at a clinic. You can use the same tactics to sell you ebook to get an owner to neuter their pet who may be on the fence about it.
You can also use these skills to help an owner clearly understand their treatment options and to help guide them to the best one.
Ready to Get Started?
Now you know what a personal veterinary blog is and have seven reasons to start one.
If you’re ready to jump into blogging but aren’t sure how, be sure to sign up for my weekly email newsletter. In each email, you get exclusive content and free printables to help you succeed at blogging!
