31 Reasons to Start a Blog for Your Veterinary Clinic

There are over 26,000 small animal practices across the United States.

How is yours going to stand out from the crowd?

Today, the best way to do that is through a blog.

I’ve gathered 31 reasons your veterinary clinic needs a blog. These are stats taken from all over the internet, and every one of them is 100% relevant to veterinary clinics.

Keep reading to find out more.

Blogging Offers the Best Return on Investment

Whether you’re paying for content marketing or investing your time in it, you’re going to get a better return on that investment through blogging. This is compared to other marketing strategies, so if you’re not blogging to market your clinic, you should be.

1. Companies that prioritize blogging are 13 times more likely to get a positive return on their investment. (Source: HubSpot)

2. Over 24% of bloggers claim they get “strong results” because of their blogs. (Source: OrbitMedia)

3. 82% of marketing professionals get a positive return on investment when they use blogging for inbound marketing. (Source: State of Inbound)

4. The cost of content marketing is around 62% less than other marketing strategies, but it can generate three times as many leads. (Source: DemandMetric)

Blogging Produces More Leads Compared to Other Marketing Strategies

Speaking of leads, let’s take a look at just how many companies that are already blogging are getting on a regular basis. As you’ll see, the numbers speak for themselves about how vital blogging is to your marketing strategy.

5. Companies that have a blog get 67% more leads every month compared to those without blogs. (Source: DemandMetric)

6. Companies that create over 16 blog posts every month get over 3 times more traffic than those that publish 4 or less. (Source: HubSpot)

7. Companies that publish more than 16 blog posts in a month also get 4.5 times as many leads compared to those that publish 4 or less. (Source: HubSpot)

8. Nearly 75% of businesses say content marketing has increased both the quantity and quality of their leads. (Source: Curata)

9. Business with content marketing strategies in place convert up to 6 times as many leads compared to those that stick with traditional marketing. (Source: CMI)

10. In general, content marketing generates 3 times as many leads compared to traditional marketing strategies. (Source: Marketeer)

11. Businesses that use content marketing as their primary strategy have over 5 times more lead conversions than those that don’t. (Source: Kapost)

Professional Marketers Prioritize Blogging

Few veterinary offices have marketing professionals on staff. So, let’s take a look at some stats from marketing professionals that do this for a living. As you’ll see, more and more of the prioritize content marketing (aka blogging) to increase their reach.

12. Nearly 80% of Chief Marketing Officers believe the future of marketing is creating custom content. (Souce: Demand Metric)

13. 60% of all marketing professionals consider blog post creation their top priority. (Source: State of Inbound)

14. About 60% of business-to-business marketers believe blogs are their most valuable marketing channel. (Source: DemandMetric)

15. Nearly 70% of marketers claim content marketing works better than public relations (PR) and direct mail efforts. (Source: Writtent)

16. 70% of business-to-business marketers are planning on creating more content from 2016 to 2018. (Source: CMI)

17. Almost 30% of marketing professionals are reducing their advertising budget and increasing the amount they’re spending on content marketing. (Source: Gartner)

18. Most business-to-business marketers spend around 39% of their marketing budget on content marketing. (Source: TopRank)

19. 69% of marketers are planning on increasing how often they blog from 2016 to 2017. (Source: Social Media Examiner)

20. 76% of business-to-business marketers focus on quality over quantity. (Source: MarketingProfs)

21. Over 75% of marketers blog “often.” Another 73% publish case studies “often.” (Source: Content Marketing Institute)

22. 93% of business-to-business marketers utilize content marketing strategies. (Source: CMI + MarketingProfs)

Many Businesses Already See the Value in Blogging

In addition to leading marketing professionals, many companies are also beginning to see the importance of content marketing as part of their outreach strategy to get more clients. As you’ll see with these stats, they’re making blogging a priority.

23. 48% of small businesses and 40% of larger ones have their content marketing strategy documented. (Source: CMI + Marketing Profs)

24. 86% of companies that consider themselves “very effective” have someone in charge of their content strategy. (Source: CMI + Marketing Profs)

25. 73% of businesses in general have someone overseeing their blog and content marketing strategy. (Source: CMI + Marketing Profs)

Blogging is a Long-Term Marketing Strategy

Now, let’s take a quick close look at what blogging can do for your business. Unlike other forms of advertising, blogging is a long-term strategy. Once you write a post, it stays on your website as long as you want it there and can continue generating leads for you.

26. 10% of blog posts continue to steadily increase the amount of traffic they get over time. (Source: HubSpot)

27. Just 1 of these compounding posts can generate as much traffic as 6 non-compounding blog posts. (Source: HubSpot)

28. These 10% of your blog posts can provide nearly 40% total traffic to your blog. (Source: HubSpot)

Blogging is a Way to Connect with Clients

Our final few stats will show you how blogging can allow you to connect with your clients. This is one of the best reasons to blog because it’s important that your clinic is building relationships with people whether they’re current or potential clients.

29. In new sites, the annual growth rates are nearly 8 times higher with companies that use content marketing compared to those that don’t. (Source: Kapost)

30. After reading blog content, 60% of people have a positive feeling about a company. (Source: ContentPlus)

31. 90% of people feel that a company wants to build a long-term relationship with them if that company is blogging. (Source: TMG)

Ready to Start Your Veterinary Clinic’s Blog?

Now you’ve got all the facts on why your veterinary clinic needs a blog. You’ll get more leads that will turn into clients, and be able to better connect and build relationships with both potential and current clients.

If you’re ready to start content marketing for your veterinary clinic, you’ve come to the right place.

My goal with this website is to teach you everything you need to know to build up a successful content marketing strategy for your veterinary clinic.

To hire me to do all the content marketing for your clinic, you can contact me through my main website for a customized quote.

I have years of experience creating blog posts that reach targeted audiences to grow websites.

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Thanks to Jeremy Moser for collecting these blogging stats.