The 3 Types of Veterinary Blogs
Before starting a veterinary blog, you need to decide what type of blog it is.
There are three basic types of veterinary blogs:
- Marketing blog
- Personal blog
- Teaching blog
As you’ll see, each type of blog has a unique set of characteristics. Which you choose to start will depend greatly on your goals and personality.
Keep reading to find out more about the three types of veterinary blogs you can create.
Marketing Blog
A marketing blog is primarily for veterinary clinics or hospitals. It’s designed to bring in new clients and maintain contact with current ones.
This type of blog primarily generates money through client acquisition and retention. You could also earn money through affiliate marketing and selling products with this type of blog.
A marketing blog’s audience is pet owners. It should focus on using simple terms to provide helpful information to pet owners. It should answer questions pet owners may be searching for.
Read more about a marketing blog and why you should start one here:
Personal Blog
A personal blog shares the professional and personal experiences of a veterinary professional. It’s designed to entertain and inform readers.
This blog type can generate income through a variety of methods, including:
- Advertisements
- Affiliate marketing
- Product sales
- Sponsored posts
There are two potential audiences for a personal blog when written by a veterinary professional. It could be other members of the profession or pet owners in general.
The intended audience will determine the overall mood and language used in this type of blog. However, the focus remains to share experiences and to entertain.
Read more about why you may want to start a personal blog here:
Teaching Blog
A teaching blog aims at teaching others. In the veterinary world, that means providing continuing education opportunities to others in the profession.
While this blog could make some money through ads or affiliate marketing, the majority of the income from a teaching job comes from selling products like ebooks and online courses.
Alternatively, this could be used as a platform to gain speaking engagements. In that case, personal appearances would generate the majority of the income with this type of blog.
Because a teaching blog is aimed at other veterinary professionals, proper language should be used. There’s also no need to worry about using layman’s terms for anything.
Read more about teaching veterinary blogs here:
How to Know Which Type of Veterinary Blog is Right for You
Each person will have a different goal for starting a veterinary blog. That goal will help determine which type you should start.
Here are a few questions to ask yourself to help you decide what to do:
- Do you want to promote your clinic?
- Is your goal to share your experiences with others?
- Do you enjoy teaching others in your profession?
You also need to consider the time commitment. Typically, a marketing blog will require the least amount of time and work whereas the other two are more involved.
With personal and teaching blogs, you’ll want to be creating much more than just quality content if you want to make money from them.
Ready to Start Your Veterinary Blog?
Now you know the three types of veterinary blogs: marketing blogs for clinics, personal blogs for sharing experiences, and teaching blogs for educating other professionals.
If you’re ready to get started, fill out the form below to get updates about new blog posts along with exclusive information to help you on your journey to creating your own veterinary blog.
Or, click here to read my complete guide on starting a veterinary blog of any type.